These core beliefs are the DNA of our culture and a part of our daily language and behavior. They inform our work, guide our decisions, and shape our team.

1. Innovate Above All Else: We challenge the status quo and are inspired by ambitious goals and progressive thinking. Innovation is the heart of our operation, helping us see beyond traditional best practices and think outside the box to ultimately create new business paradigms.
2. Be an Owner: We create accountability by defaulting to action. Here, there’s no such thing as “someone else’s problem.” Our people are empowered to question assumptions, address challenges head on, and take pride in their work.
3. Take the Leap: We believe in a data-driven approach that doesn’t limit imagination. With the right test-and-learn mindset, we believe big bets and calculated risks can help us overcome the biggest obstacles in the business.
4. Open & Positive: We have open, positive attitudes that provide us with the strength to overcome challenges and innovate solutions. With a clear-eyed and realistic view of what’s ahead, we always nurture an open, optimistic mindset.
5. Collaborate & Communicate: We promote honest communication within and across teams. The sum of our organization is greater than its parts, so we share information and ideas and work cross-functionally to achieve company-wide success.
6. Ideas Over Ego: We believe that good ideas can come from anywhere — that’s why we support brilliant endeavors, not egos. When we prioritize the team over individual success, we all win.