Career Path – TJ Kelly, Commercial Executive at RaySecur banner image

Career Path – TJ Kelly, Commercial Executive at RaySecur

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What do the career path and the day-in-the-life look like for a Commercial Executive at RaySecur?

We connected with TJ Kelly to find out!

Interested in learning more about RaySecur? Make sure to check out their company page!


Where did you grow up? What did your parents do for work?

I grew up in North Andover, MA and relocated after starting a family to Ashburnham, in central
MA.

My parents are both retired civil servants of 40+ years. My mother taught middle and high
school in Danvers, MA and my father was an engineer for the US Navy in Kittery, ME.

Where did you go to college? What did you study and what were some of your initial
jobs out of school?

I studied Communications and Information Technology at UMass Amherst. While there, I fell in
love with web development and had several jobs working for the University supporting their
various websites.

After graduation, I landed a full-time job in the marketing department for a travel company as a
Front-end Web Developer. After a few years there, I hopped between a few web development
and digital marketing agencies and spent several years providing those services self-employed
as a sole proprietor.

What has attributed to your success thus far and has helped propel you to the position
you have now?

Starting my career in marketing has given me a unique perspective on how to position
RaySecur’s solutions to sales prospects. All marketing is sales-driven, but flipping that model
(marketing-based sales) has been valuable to me as a salesperson.

It has also given me a deep understanding of our prospect's most common questions and
objections—and the resources to overcome those objectives quickly and confidently.

Can you share the high-level responsibilities of your current position as a Commercial
Executive at RaySecur?

First and foremost, I’m a salesperson. My responsibilities are to bring new customers into the
business and expand on existing accounts.

My background in marketing has also afforded me the opportunity to represent RaySecur in
some of our customer-facing marketing efforts: webinars, videos, conferences, tradeshow
booths, etc.

When comparing to other companies you’ve worked for, what makes RaySecur different
and/or special?

RaySecur’s solutions are novel in the security industry. No one can do what we can do. That
fact offers a tremendous advantage to corner the marketplace—but it’s not without its
challenges. Our uniqueness can pose a challenge if prospects are unfamiliar with our
technology. We’re always working to educate the marketplace on the value of our solutions.

What are two to three things about RaySecur that you would want someone considering
joining the company to know?

We’re growing like crazy, in both personnel and clientele. Now is the right time to get in on the
ground floor!

Any general tips for someone considering a career in your field?

The more sales and marketing can understand each other and act as one group, the better the
company can achieve its growth goals. Marketing pros need to understand how salespeople
think, and salespeople need to understand why marketing does what they do. Whichever team
you’re on, I recommend that you get more familiar with the other one!

About the
Company

RaySecur’s security scanning technology is used by leading Fortune 500 companies, including 4 of the 5 largest US corporations, and government agencies to detect security threats and keep their employees and operations safe across the globe.

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