Veeva [NYSE: VEEV] is the leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, our customers range from the worlds largest pharmaceutical companies to emerging biotechs. Veevas software helps our customers bring medicines and therapies to patients faster.

We are the first public company to become a Public Benefit Corporation. As a PBC, we are committed to making the industries we serve more productive, and we are committed to creating high-quality employment opportunities.

Veeva is a Work Anywhere company which means that you can choose to work in the environment that works best for you - on any given day. Whether you choose to work remotely from home or work in an office - its up to you.

The Role

As an Associate Director of Marketing Programs/Field Marketing, you will develop and execute integrated marketing plans to meet or exceed the North American pipeline goals. You will work closely with sales, market strategists, and product marketing teams in a fast-paced and rapidly growing market.

Qualified candidates can live anywhere in the continental U.S.

What You'll Do

Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital, and PR
Develop fresh campaign and program approaches to break into new and competitive markets
Work closely with sales teams to craft account-level marketing plans for top strategic accounts
Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
Manage relevant agencies and 3rd parties in the execution of programs
Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

10+ years experience in demand generation/field marketing
5+ years of recent experience within marketing B2B enterprise software or cloud-based solution provider
Ability to turn vision into strategy and a marketing plan
Experience breaking into new markets with a strong competitive landscape
Integrated marketing program planning, execution, and reporting experience
Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
Experience in managing quarterly and annual program budgets
Experience in vendor management and negotiating
Hands-on experience with sales and marketing automation systems
Strong project management skills; excellent attention to detail
Excellent oral and written communication skills
Proven ability to excel in a dynamic, fast-paced environment is extremely important
Strong team player with a positive attitude
Bachelors degree required
Travel 10%

Nice to Have

SaaS company experience
Pardot and salesforce.com experience preferred
Life sciences industry experience a plus

#LI-Remote

Veevas headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].