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B2B Marketing Associate

Are you looking to join the marketing team at a dynamic and fast-paced technology company? The CarGurus B2B Marketing team is looking for an enthusiastic team player to drive results on its direct marketing efforts to automotive dealers. A successful Senior B2B Marketing Associate will be able to juggle multiple different projects, has a passion for marketing and strong analytical skills to drive results.

This person will be responsible for developing and executing B2B marketing campaigns and initiatives, focusing on driving demand for CarGurus products across a variety of new and proven channels. Within this dynamic role, responsibilities include:

 

  • Own workflows and execution for all acquisition lead and demand generation campaigns including email, advertising, direct mail, webinars, and more
  • Provide direction on webinar content and deliver webinars
  • Own Account Based Marketing (ABM) program
  • Identify need for and help develop new collateral and content
  • Work cross-functionally to develop and manage new programs for specific target audiences
  • Serve as point of contact and resource for sales team
  • Manage 3rd party advertising partner relationships, as well as ad strategy, creative/experience, execution and reporting.
  • Follow CarGurus brand positioning to develop high-quality creative
  • Independently execute sophisticated marketing analytics to answer questions and drive results
  • Manage tracking of acquisition marketing budget
  • Analyze results of marketing campaigns and insightfully report on results

Qualifications

Your qualification ideally includes some or all of the following:

  • 3-6 years of marketing experience, ideally in the B2B or inbound marketing space
  • Strong organizational skills, ability to manage multiple priorities, and exceptional attention to detail
  • Exceptional written and verbal skills
  • Experience with Marketo, Salesforce, Looker, Google Analytics
  • Experience with paid advertising channels such as Facebook and LinkedIn
  • Experience evaluating marketing campaigns through analysis
  • A desire to join a collaborative marketing team and to work with colleagues across the company

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CarGurus

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Company Profile

Number of Employees

500 - 1,000 Employees

Open Positions

53

Videos

Photos

Employee Testimonials

"At CarGurus, it’s important that our work around Diversity, Equity, and Inclusion truly creates belonging. Our goal is to ensure that everyone feels that they belong, that they can thrive and that their background, race, gender and intersectional identities are represented at all leadership levels across the company. We’re also striving to create more equity in our practices, and policies, and to foster a culture where inclusiveness is a reflex. This work is a journey, but we’re persistent and we look forward to growing and learning together along the way."

Stephanie Lubin   –   Diversity, Inclusion, Belonging Program Mgr

"We believe that learning happens every day and everywhere. It’s the success and foundation of our pioneering mindset, and each Guru plays a role in the fostering of our culture of learning. We challenge and support each other in staying curious, finding opportunities for growth, and learning through moments of discomfort so that we can become and show up as the best versions of ourselves."

Spencer Dionne   –   Learning Experience Designer

"At CarGurus we're committed to empowering the professional growth of employees from all backgrounds by supporting them with the tools and opportunities to grow their careers at our company and beyond. This is ongoing work that encompasses all staff members, to support positive change within our organization and the industry as a whole."

Sam Zales   –   President & COO

"The PistonHeads team is small, which makes it easy for us to engage with new things. Our teams aren’t just good at collaborating, they’re naturally integrated, so new and experienced employees alike can quickly find themselves learning about parts of the business they haven’t worked in before. This is especially possible in editorial, where our work is intertwined with what other teams are doing."

Sam Sheehan   –   PistonHeads Production Editor (CarGurus Brand)

"CarGurus has enabled and empowered me to invest in my growth. The people and passion here have inspired me to take on new challenges and not just develop my sales skills, but also explore leadership."

Gina Foley   –   SDR Team Lead

"As an engineer, one of the things that I love most about working at CarGurus is the opportunity to innovate while solving complex problems. I feel empowered with the trust my manager and team show in me. I have the creative freedom to pursue projects that might be outside of our traditional scope. At CarGurus, we believe in experimenting and learning from our failures. The receptivity to new ideas makes me feel inspired and valued, something I haven’t experienced at other tech giants I’ve worked with."

Amrinder Pal Singh   –   Senior Software Engineer

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