Reporting to our Senior Director of Demand Center and Digital Experience, you will own the roadmap and execution around our paid and organic search programs. You will bring your knowledge of driving growth to help us leverage organic search engine optimization (SEO), Google analytics, and paid tactics (Google Ads, PPC products, SEM bidding, tools).
You will partner with our Marketing leaders to achieve their business goals as they relate to organic and paid search.
Own Quickbases search and paid media strategy across organic and paid channels
Own product roadmaps for Quickbases search engine marketing platform
Practice conversion rate optimization and help us turn organic and paid traffic to paying customers
Partner with our Marketing teams to understand their businesses and co-develop solutions to enhance growth, improve marketing efficiency, and increase automation
Work with external vendors, such as Google and Microsoft, to leverage their capabilities, identify breakthrough opportunities, and resolve operational issues
Desired Skills / Experience
- 7+ years of hands-on SEO/SEM experience, preferably with a large scale B2B SaaS organization
- Practice with search optimization tactics, both content and technical
- Full lifecycle SEO projects
- Demonstration of the mechanics of PPC advertising, keywords, bidding, copywriting, landing pages and experience, with hands-on work with Google Ads SEM tools