The Sr Consultant of Media Activation will work alongside the Director of Performance Media and the Sr. Manager of Media Activation as a key contributor to the development and expansion of a Performance Media Center of Excellence.
The Sr Consultant of Media Activation will be responsible for the implementation and activation of CMX on-site (CVS.com), paid programmatic media (display, audio, connected tv, video, native), and paid social advertising for CMX.
He/she will be part of the activation team, will have a hands-on-keyboard approach and deliver flawless execution of media campaigns.
He/She will document best practices and seek out opportunities to improve existing processes.
Responsible for managing campaign timelines and deliverables across internal and external teams.
He/she will also be working closely with internal departments and external partners to ensure that appropriate materials are received and/or distributed correctly into the different media platforms.
This role is customer-oriented, requires excellent communication skills, high standard of numerical analysis and multi-tasking abilities.
2+ years of hands-on keyboard experience with programmatic (DSP), social and search buying platforms
2+ years of experience with ad servers and mobile measurement partners required (ex: GAM/DFP, Doubleclick/DCM/DFA)
2+ years of experience with demand side platforms (The Trade Desk, DV360)
COVID-19 Vaccination Requirement
CVS Health requires its Colleagues in certain positions to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, pregnancy, or religious belief that prevents them from being vaccinated.
- If you are vaccinated, you are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 30 days of your employment. For the two COVID-19 shot regimen, you will be required to provide proof of your second COVID-19 shot within the first 60 days of your employment. Failure to provide timely proof of your COVID-19 vaccination status will result in the termination of your employment with CVS Health.
- If you are unable to be fully vaccinated due to disability, medical condition, pregnancy, or religious belief, you will be required to apply for a reasonable accommodation within the first 30 days of your employment in order to remain employed with CVS Health. As a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinated. If your request for an accommodation is not approved, then your employment may be terminated.
Agency experience preferred
E-retail, e-commerce, or experience in a retail media network is a plus
Strong project management skills
Must be able to troubleshoot any issues that arise
Collaborative spirit and disposition with internal and external constituencies
Ability to work in fast-paced environment while demonstrating the ability to multi-task and keep multiple projects on-track
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.