Lose It! is mobilizing the world to achieve a healthy weight. In a 2016 study with the National Institute of Health, 72.7% of users who actively used Lose It! achieved clinically significant weight loss. Downloaded by over 35 million people around the world, Lose It! is the most effective, personal, app-based weight loss program. Members have lost over 100 million pounds (and counting!).
Lose It! empowers its members to live healthier lives and achieve their weight loss goals through a connected community, motivation and challenges, nutrition & fitness guidance, and the insights that come from tracking daily calories, exercise, and nutrition. Lose It! is powered by proven nutritional science, robust behavioral data, and customer-centered software development.
Founded in 2008, FitNow, Inc. d/b/a Lose It! is a private company headquartered in Boston, MA. It is currently available on iOS, Android, Apple watch and web.