MakeOverShare: Startup Allows Users to Discover All Things Beauty

MakeOverShare is a platform to discover beauty and fashion related events, salons, spas, and other businesses within the beauty industry. Co-founded by Roy Lewis and Travis Roache, this platform allows users to discover the latest styles and trends in hair, nails, makeup, and all things beauty. The company hopes to maintain a strong connection with college students. Students at local colleges are new to the area. They spend four years here and try several salons, and never really quite find a beauty professional they trust based on their unique interests and background.

MakeOverShare plans to make that transition easier for college students by constantly providing updates on the resources and events Boston’s beauty industry has to offer through their mobile app, website, and social media channels. MakeOverShare is also   a go-to for a beauty buff’s favorite events like fashions shows, beauty bars, fitness events, and demonstrations via the mobile app.

The platform provided by Makeover Share allows its users to build a community and share amongst people with similar interests. From beauty guru’s to someone in search of good manicure, MakeOverShare is a one stop shop for beauty and fashion insight, on the web, on your Apple or Android device, and on social media.

Roy and Travis, chose to enter IDEA Northeastern University’s Venture Accelerator due to Roy’s previous familiarity with IDEA as a Northeastern University alum. The dynamic duo appreciate the range of business savvy resources IDEA has to offer, such as networks, facilities, resources, and mentors. Co-founder Travis Roache stated “the mentoring has opened our eyes to a lot of things while we were, in a sense, novice to start up growth.” IDEA, and Makeover Share’s coach Till Klotz are helping the budding business take on problems from new perspectives, look at different approaches, and mature as a company.

MakeOverShare recently ran a successful social media giveaway called #MakeOverGames; inspired by the latest release from the Hunger Games series. To enter participants had to share a photograph of their individual Hunger Games inspired styles, in order to win a free makeover. The campaign featured one of our most talented beauty professionals Cassie Wilson and her newly launched salon; Gloss Salon. Gloss Salon is located on Boston University’s campus at 1030 Commonwealth avenue.

The goal was very simple, first to educate local fans on how to achieve styles inspired by the characters in the blockbuster. But more importantly to inform women of the world class beauty experts available locally; particularly women working, studying or living near the BU Campus.

In the future, MakeoverShare will be working with a local charity called HairRaising. This effort aims to help increase donations to the Boston Children’s Hospital, by collaborating with local salons. Makeover Share is making strides to work with local universities to utilize their pivotal roles and do more for the community.

From a business perspective, MakeOverShare is focused on expanding their content library to ensure that anyone in Boston who installs the app or visits the website can find a beauty professional who fits their needs, and discover new and relevant trends and ideas. They are currently partnered with the Boston University Marketing club to tailor their content to best meet the needs of their target demographic: young women on the go.

Victoria Alexander ‪is a Marketing Content Creator at IDEA‬ and Northeastern's Entrepreneurs Club. You can find this and related articles on IDEA's website and you can follow Victoria on Twitter @Tori_Alexander.