Intentsify is looking for a Product Marketing Manager to help develop go-to-market (GTM) strategies for Intentsify’s portfolio of buyer intelligence and audience-engagement solutions. Working closely with product marketing leadership and the product management team, this role will ensure all internal, revenue-focused teams are properly armed to communicate Intentsify’s continuously evolving solution values to customers and prospects.
Responsibilities:
- Help establish and execute the go-to-market strategy and achieve alignment for the strategy across the organization
- Develop deep understanding of Intentsify’s various buying audiences by conducting research and gather insights about target personas, buyer needs, and the purchasing-decision process for the organization’s products
- Provide source messaging documents for use by downstream marketing functions such as demand and content teams
- Develop competitive positioning for products/solutions by conducting competitive analysis and gathering input from product managers, customers, and industry analysts
- Manage product launch strategies by collaborating with product managers to: 1) produce sales-enablement materials; and 2) develop and conduct sales trainings and certification processes
- Provide input into the process for developing customer references, testimonials, and case studies for external and internal use
- Conduct win/loss interviews and ongoing analysis to determine customer product adoption
- 5+ years in a B2B marketing (preferably SaaS or data)
- 3+ years in product marketing role
- Bachelor's Degree or higher in relevant field
- Excellent verbal and written communication, interpersonal, leadership, and problem-solving skills (Note: you will be required to pass an in-person writing assessment)
- Ability to work independently and as a team within a fast-paced environment
- Willingness to roll up sleeves when needed to help achieve company goals.
Benefits:
- Competitive Medical, Dental, and Vision plans
- 401k with Company Match
- Flex-time and open vacation policy
- Tremendous growth opportunity within a fast-growing start up
- Short term and long term disability
- Life Insurance