Were defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, impossible isnt part of our vocabulary. Youll face some of the toughest but most rewarding challenges of your career. Theyre worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
DraftKings is looking for a self-starter who thrives in a fast-paced work environment and wants to grow within a tech-focused marketing team. As a CRM Associate on the Automation team, you will use marketing technology to support daily operations and build dynamic campaigns for DraftKings across all product verticals. You will play a key role in ensuring all CRM communications adhere to best practices and deliver an exceptional customer experience while streamlining operations and driving efficiency.
What youll do
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Set up and manage the performance of automated marketing campaigns (email, app push, in-app messages) across the Customer Retention & Monetization Team.
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Work cross-functionally with a broad set of Analytics, Product, and Marketing partners to identify new CRM communication opportunities.
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Measure and analyze key performance indicators, ensuring campaigns are impactful, accurately tracked, and continually optimized.
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Oversee the maintenance of documentation for owned projects and campaigns to facilitate knowledge-sharing.
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Continuously improve campaign processes to reduce execution times & friction points for the larger CRM team.
What youll bring
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At least one year of relevant marketing experience, preferably in the eCommerce, technology, or gaming industries.
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Bachelors degree or similar background in Marketing, Business, Economics, Mathematics, or related field.
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Organization and great attention to detail, with the ability to work on multiple projects simultaneously.
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A data-driven approach and strategic thinking with a passion for sports, gaming, or technology.
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Exceptional problem-solving skills and the ability to find creative solutions to roadblocks.
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Basic understanding or experience with HTML, SQL and/or Tableau a plus.
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Knowledge of Braze, Liquid, and SQL is a bonus.
Join Our Team
Were a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Dont worry, well guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is $57,600.00 - $86,400.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.