Please note portfolios are required with applications.
About the role:
As our Social Producer, you will create strategy-driven, engaging content for our social channels. In this unique role, youll get to flex your strengths in writing, ideation, video production and more.
Youll be on the front lines of our channels, finding innovative ways to connect with our audience, build awareness for our brand, and translate marketing campaigns into engaging, social-first stories.
What you'll do:
- Own the social content production process (including writing, pitching, scripting, executing) working in tandem with our creative and paid media teams on production direction and social calendar needs
- Produce shareable and engaging social-first videos that drive travel intent
- Leverage advanced writing skills to craft copy, text overlay, hooks and captions on content that engages viewers
- Handle day-to-day content publishing, deliverables, and edits
- Stay ahead of the curve on cultural trends and ideate reactive content opportunities
- Leverage insights from the market development, marketing and sales teams to pivot content strategy as needed
- Source UGC from our community of travelers, influencers, partners, Tour Directors and staff members to build out assets
- Engage our community be the voice of our brand
Who you are:
You're creative at heart and a strategist by nature. Youre on top of whats happening in culture, detail-oriented, and comfortable in front of and behind the camera. You love coming up with innovative ideas and transforming brand objectives into authentic content that appeals to our core audience.
Still, you understand data and insights and use them to help make decisions. You can think long-term and plan ahead, while also being flexible and ready for spur-of-the-moment content opportunities.
You know how to communicate ideas to teams that arent as familiar with social media and collaborate with them effectively.
What you bring to the table:
- 3-5 years of creative social production for a B2C company
- A love and passion for travel, especially the active kind
- An innovative mindset and enthusiastic attitude about all things social and content
- Knowledge and understanding of a wide range social channels and the roles they play in the lives of our audience
- Experience using social publishing platforms
- Proven excellence in storytelling
- A mastery of video production with a knowledge of how to cut something differently per platform
- Outstanding writing, editing and proofreading skills (and the ability to adapt to a brand tone of voice)
- Strong knowledge of the type of content that drives engagement and action on social media channels
- An outgoing, creative, passionate, and approachable human with a desire to try new things
- A comfortability on camera
- Strong interpersonal relationship skills
- A willingness to take thoughtful risks for the sake of creating unique content
- Excellent organizational, multi-tasking and time management skillsproven ability to work under tight deadlines and keep up with the always-on churn of social media activity
- Importantly, you are an experienced collaborator.
Why youll love working here:
Work in our North American headquarters where youll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs. You can expect:
-
Paid international travel
-
Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
-
Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
-
Four weeks paid vacation your first year and ten paid holidays
-
25% company match on your 401(k)
-
Excellent medical, dental, and vision coverage, along with life and disability insurance
-
Wellness benefits and a yearly fitness reimbursement
-
EF program discounts including travel, language schools, childcare, and more
-
Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
-
Discounts at local venues and businesses
About EF Education First:
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programsfocused on language, travel, cultural exchange, and academicsturn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate aboutwe welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, So Paulo, Shanghai, Stockholm, Zrich, and more. Learn more at https://ef.com